For Dr. Christian Brescianini, a physiotherapist and osteopath in Casale Monferrato, I designed a website that showcases his core services, including personalized manual therapy, osteopathy, rehabilitation programs, and injury prevention. The structure makes it easy for visitors to understand the treatments offered, while clear service descriptions and a modern layout build trust and guide users toward booking an appointment.

This personal case study project focused on designing a conversion-driven landing page for Zaphyra Travel, created to promote their Patagonia experience and grow their email list. The goal was to capture the sense of adventure and exclusivity while keeping the user journey simple and focused on one clear action: joining the waitlist.

iFlowBit is a personal project developed as a strategic design and SaaS development exercise. The goal was to simulate the creation of a software platform for workflow automation, complete with a real-time analytics dashboard and team collaboration features. This case study documents how I approached the project as if it were for a real client, following the same phases I use in professional work: research, strategy, brand identity, concept development, and prototyping.

For this project, I developed a complete brand strategy and visual identity, starting from the core foundations — purpose, values, positioning, and audience — and translating them into a coherent design system. The process included defining the tone of voice, creating a versatile logo suite, building a balanced color palette and typographic system, and designing an illustration style that reflects the brand’s personality.

Reviu is a personal case study focused on developing a distinctive brand strategy and identity for a creative platform. The project examined how strategy is translated into a cohesive visual system, which was then applied to the design of Reviu’s web application.

Learn how I challenged myself to fight against the clock to create a brand identity and a website concept in only 8 hours.