8/26/25
•
Tobias Candela
iFlowBit
iFlowBit
Goal
Create a modern SaaS landing page that:
Explains the product’s benefits clearly and quickly.
Highlights features such as workflow automation, analytics, and integrations.
Builds trust with testimonials, FAQs, and a clean structure.
Uses visuals (mock dashboards, icons) to make the abstract product feel tangible.
Drives visitors toward a clear call-to-action (sign up / request demo).
Goal
Create a modern SaaS landing page that:
Explains the product’s benefits clearly and quickly.
Highlights features such as workflow automation, analytics, and integrations.
Builds trust with testimonials, FAQs, and a clean structure.
Uses visuals (mock dashboards, icons) to make the abstract product feel tangible.
Drives visitors toward a clear call-to-action (sign up / request demo).
Goal
Create a modern SaaS landing page that:
Explains the product’s benefits clearly and quickly.
Highlights features such as workflow automation, analytics, and integrations.
Builds trust with testimonials, FAQs, and a clean structure.
Uses visuals (mock dashboards, icons) to make the abstract product feel tangible.
Drives visitors toward a clear call-to-action (sign up / request demo).
Problem
SaaS landing pages often overwhelm users with technical jargon or poorly structured content. The challenge was to design a page that feels professional yet approachable, balancing clarity, hierarchy, and visual storytelling to guide the visitor.
Problem
SaaS landing pages often overwhelm users with technical jargon or poorly structured content. The challenge was to design a page that feels professional yet approachable, balancing clarity, hierarchy, and visual storytelling to guide the visitor.
Problem
SaaS landing pages often overwhelm users with technical jargon or poorly structured content. The challenge was to design a page that feels professional yet approachable, balancing clarity, hierarchy, and visual storytelling to guide the visitor.
Insight
A good landing page doesn’t just describe features, it sells the value. People care less about automation logic and more about saving time, making better decisions, and working seamlessly as a team. The design needed to translate technical features into benefits that users can relate to.
Insight
A good landing page doesn’t just describe features, it sells the value. People care less about automation logic and more about saving time, making better decisions, and working seamlessly as a team. The design needed to translate technical features into benefits that users can relate to.
Insight
A good landing page doesn’t just describe features, it sells the value. People care less about automation logic and more about saving time, making better decisions, and working seamlessly as a team. The design needed to translate technical features into benefits that users can relate to.
Strategy
Messaging Framework: Structured the copy using proven models (AIDA).
Visual Identity: Defined a simple brand style (color palette, typography, icon set) to keep the design consistent.
Information Hierarchy: Organized content in sections (hero, features, steps, pricing, testimonials, FAQ, footer).
Conversion Focus: Clear CTA buttons repeated across the page (“Get Started” / “Book a Demo”).
Strategy
Messaging Framework: Structured the copy using proven models (AIDA).
Visual Identity: Defined a simple brand style (color palette, typography, icon set) to keep the design consistent.
Information Hierarchy: Organized content in sections (hero, features, steps, pricing, testimonials, FAQ, footer).
Conversion Focus: Clear CTA buttons repeated across the page (“Get Started” / “Book a Demo”).
Strategy
Messaging Framework: Structured the copy using proven models (AIDA).
Visual Identity: Defined a simple brand style (color palette, typography, icon set) to keep the design consistent.
Information Hierarchy: Organized content in sections (hero, features, steps, pricing, testimonials, FAQ, footer).
Conversion Focus: Clear CTA buttons repeated across the page (“Get Started” / “Book a Demo”).
Process
Research: Studied top SaaS websites (Notion, Asana, Zapier) to identify best practices.
Wireframing: Mapped the structure before diving into visuals.
Design: Built the UI in Figma, focusing on whitespace, readability, and modern SaaS aesthetics.
Copywriting: Wrote concise, benefit-oriented text for each section.
Mockups: Designed a sample dashboard to visually anchor the product’s promise.
Process
Research: Studied top SaaS websites (Notion, Asana, Zapier) to identify best practices.
Wireframing: Mapped the structure before diving into visuals.
Design: Built the UI in Figma, focusing on whitespace, readability, and modern SaaS aesthetics.
Copywriting: Wrote concise, benefit-oriented text for each section.
Mockups: Designed a sample dashboard to visually anchor the product’s promise.
Process
Research: Studied top SaaS websites (Notion, Asana, Zapier) to identify best practices.
Wireframing: Mapped the structure before diving into visuals.
Design: Built the UI in Figma, focusing on whitespace, readability, and modern SaaS aesthetics.
Copywriting: Wrote concise, benefit-oriented text for each section.
Mockups: Designed a sample dashboard to visually anchor the product’s promise.
Highlights
The hero section — a bold headline, a short subheading, and a mockup of the dashboard. It instantly conveys what iFlowBit does and why it matters, making the value proposition clear in the first 5 seconds.
You can see the full project here!
Highlights
The hero section — a bold headline, a short subheading, and a mockup of the dashboard. It instantly conveys what iFlowBit does and why it matters, making the value proposition clear in the first 5 seconds.
You can see the full project here!
Highlights
The hero section — a bold headline, a short subheading, and a mockup of the dashboard. It instantly conveys what iFlowBit does and why it matters, making the value proposition clear in the first 5 seconds.
You can see the full project here!
Outcome
The final landing page:
Showcases my ability to design SaaS landing pages that convert.
Demonstrates end-to-end skills (UX structure, UI design, copywriting).
Serves as a portfolio piece for SaaS/web projects with an emphasis on clarity, hierarchy, and conversion design.
Outcome
The final landing page:
Showcases my ability to design SaaS landing pages that convert.
Demonstrates end-to-end skills (UX structure, UI design, copywriting).
Serves as a portfolio piece for SaaS/web projects with an emphasis on clarity, hierarchy, and conversion design.
Outcome
The final landing page:
Showcases my ability to design SaaS landing pages that convert.
Demonstrates end-to-end skills (UX structure, UI design, copywriting).
Serves as a portfolio piece for SaaS/web projects with an emphasis on clarity, hierarchy, and conversion design.