8/20/25
•
Tobias Candela
Ecostyle One Day Challenge
Ecostyle One Day Challenge
Goal
The goal of this personal case study was to challenge myself to create a complete brand concept in just one day. The intention was to design something that could later be expanded and refined.
I envisioned Ecostyle as an ecological and sustainable clothing and accessories business, and developed the essentials of its identity, including a logo system, color palette, typography, and a set of custom illustrations. The result is a cohesive visual direction that reflects the brand’s values of sustainability and style, while leaving room for further exploration.
Goal
The goal of this personal case study was to challenge myself to create a complete brand concept in just one day. The intention was to design something that could later be expanded and refined.
I envisioned Ecostyle as an ecological and sustainable clothing and accessories business, and developed the essentials of its identity, including a logo system, color palette, typography, and a set of custom illustrations. The result is a cohesive visual direction that reflects the brand’s values of sustainability and style, while leaving room for further exploration.
Goal
The goal of this personal case study was to challenge myself to create a complete brand concept in just one day. The intention was to design something that could later be expanded and refined.
I envisioned Ecostyle as an ecological and sustainable clothing and accessories business, and developed the essentials of its identity, including a logo system, color palette, typography, and a set of custom illustrations. The result is a cohesive visual direction that reflects the brand’s values of sustainability and style, while leaving room for further exploration.
Problem
The challenge was to create something unique that stood out from the crowd while remaining coherent with the theme of sustainability and fashion. The challenge was to avoid clichés often associated with ecological brands and instead design an identity that feels both distinctive and credible for a modern audience.
Problem
The challenge was to create something unique that stood out from the crowd while remaining coherent with the theme of sustainability and fashion. The challenge was to avoid clichés often associated with ecological brands and instead design an identity that feels both distinctive and credible for a modern audience.
Problem
The challenge was to create something unique that stood out from the crowd while remaining coherent with the theme of sustainability and fashion. The challenge was to avoid clichés often associated with ecological brands and instead design an identity that feels both distinctive and credible for a modern audience.
Insight
The insight that emerged from market research was that people buy into brands they feel part of. Belonging and community play a central role in driving loyalty. Customers want to see their choices as meaningful, knowing that their impact matters and that they are actively contributing to something good. For Ecostyle, this meant creating a brand identity that goes beyond products and builds a shared sense of purpose.
Insight
The insight that emerged from market research was that people buy into brands they feel part of. Belonging and community play a central role in driving loyalty. Customers want to see their choices as meaningful, knowing that their impact matters and that they are actively contributing to something good. For Ecostyle, this meant creating a brand identity that goes beyond products and builds a shared sense of purpose.
Insight
The insight that emerged from market research was that people buy into brands they feel part of. Belonging and community play a central role in driving loyalty. Customers want to see their choices as meaningful, knowing that their impact matters and that they are actively contributing to something good. For Ecostyle, this meant creating a brand identity that goes beyond products and builds a shared sense of purpose.
Strategy
The strategy was to create something tangible within a very short timeframe that could immediately transmit the vibe and idea of the brand. To achieve this, the focus was placed on elements that resemble nature and proximity, using organic forms, earthy tones, and textures that feel close to the environment. The goal was not only to design a visual identity but to capture an atmosphere that feels familiar, approachable, and authentic. By combining natural references with modern minimalism, the identity aimed to stand out as unique while staying aligned with the values of ecology, community, and sustainability.
Strategy
The strategy was to create something tangible within a very short timeframe that could immediately transmit the vibe and idea of the brand. To achieve this, the focus was placed on elements that resemble nature and proximity, using organic forms, earthy tones, and textures that feel close to the environment. The goal was not only to design a visual identity but to capture an atmosphere that feels familiar, approachable, and authentic. By combining natural references with modern minimalism, the identity aimed to stand out as unique while staying aligned with the values of ecology, community, and sustainability.
Strategy
The strategy was to create something tangible within a very short timeframe that could immediately transmit the vibe and idea of the brand. To achieve this, the focus was placed on elements that resemble nature and proximity, using organic forms, earthy tones, and textures that feel close to the environment. The goal was not only to design a visual identity but to capture an atmosphere that feels familiar, approachable, and authentic. By combining natural references with modern minimalism, the identity aimed to stand out as unique while staying aligned with the values of ecology, community, and sustainability.
Process
The process began with market research to understand customers, their psychology, and their aspirations. I developed personas that represented the key audience segments, focusing on their motivations, lifestyle choices, and expectations from a sustainable fashion brand. These personas helped clarify what values and messages the identity needed to reflect.
From there, I analyzed similar brands to identify how they positioned themselves, what concepts they were transmitting, and which visual elements they used to communicate their message. This benchmarking exercise highlighted both common clichés to avoid and opportunities to differentiate EcoStyle with a more distinctive and meaningful identity.
From the previous steps, I started exploring some visual concepts that could be helpful, and created a moodboard to guide my choices.
From this, I started to choose the right fonts and started working on Illustrator to create the logo, the color palette, and the elements.
Once the branding was completed, I quickly sketched on Figma a concept e-commerce landing page.
Process
The process began with market research to understand customers, their psychology, and their aspirations. I developed personas that represented the key audience segments, focusing on their motivations, lifestyle choices, and expectations from a sustainable fashion brand. These personas helped clarify what values and messages the identity needed to reflect.
From there, I analyzed similar brands to identify how they positioned themselves, what concepts they were transmitting, and which visual elements they used to communicate their message. This benchmarking exercise highlighted both common clichés to avoid and opportunities to differentiate EcoStyle with a more distinctive and meaningful identity.
From the previous steps, I started exploring some visual concepts that could be helpful, and created a moodboard to guide my choices.
From this, I started to choose the right fonts and started working on Illustrator to create the logo, the color palette, and the elements.
Once the branding was completed, I quickly sketched on Figma a concept e-commerce landing page.
Process
The process began with market research to understand customers, their psychology, and their aspirations. I developed personas that represented the key audience segments, focusing on their motivations, lifestyle choices, and expectations from a sustainable fashion brand. These personas helped clarify what values and messages the identity needed to reflect.
From there, I analyzed similar brands to identify how they positioned themselves, what concepts they were transmitting, and which visual elements they used to communicate their message. This benchmarking exercise highlighted both common clichés to avoid and opportunities to differentiate EcoStyle with a more distinctive and meaningful identity.
From the previous steps, I started exploring some visual concepts that could be helpful, and created a moodboard to guide my choices.
From this, I started to choose the right fonts and started working on Illustrator to create the logo, the color palette, and the elements.
Once the branding was completed, I quickly sketched on Figma a concept e-commerce landing page.
Highlights
From this intensive one-day branding and web design concept, I was able to create a rough starting point for a potential brand identity. It is important to acknowledge that building a complete and effective brand requires time, research, and iteration. One day is not enough to reach a polished result, as weeks are needed to refine, test, and validate the work. Still, this exercise proved valuable as a personal challenge, pushing me to work under time pressure and distill the essence of a sustainable fashion brand into a first tangible direction.
Highlights
From this intensive one-day branding and web design concept, I was able to create a rough starting point for a potential brand identity. It is important to acknowledge that building a complete and effective brand requires time, research, and iteration. One day is not enough to reach a polished result, as weeks are needed to refine, test, and validate the work. Still, this exercise proved valuable as a personal challenge, pushing me to work under time pressure and distill the essence of a sustainable fashion brand into a first tangible direction.
Highlights
From this intensive one-day branding and web design concept, I was able to create a rough starting point for a potential brand identity. It is important to acknowledge that building a complete and effective brand requires time, research, and iteration. One day is not enough to reach a polished result, as weeks are needed to refine, test, and validate the work. Still, this exercise proved valuable as a personal challenge, pushing me to work under time pressure and distill the essence of a sustainable fashion brand into a first tangible direction.
Outcome
The outcome was a rough branding identity that you can check here.
And a landing e-commerce page concept.
Outcome
The outcome was a rough branding identity that you can check here.
And a landing e-commerce page concept.
Outcome
The outcome was a rough branding identity that you can check here.
And a landing e-commerce page concept.